Our Quality Standards

Every product in this catalogue had to clear the same set of standards before it went on sale. This page is what those standards are, in enough detail that you can check them against the label in your hand.

Every product had to clear the same standards before it went on sale.

ON THIS PAGE · 7 SECTIONS
  1. 01 The label tells you the dose
  2. 02 The form is the one the research used
  3. 03 We publish what is not in it
  4. 04 Manufacturing and testing
  5. 05 Certifications, where they apply
  6. 06 What we do not claim
  7. 07 If a product is not right

The label tells you the dose

Every active ingredient appears on the label at the amount actually in the product. No proprietary blends, no “complex” hiding a fractional dose behind a trademark, no undisclosed ratios.

That sounds obvious and it is not common. A proprietary blend lets a manufacturer list eight impressive ingredients in descending order of weight without telling you that seven of them are present in trace amounts. It is the single most effective way to make a cheap formula read like an expensive one.

So the test we apply is simple: if you cannot work out how much of the active you are taking from the label alone, we do not sell it. Magnesium Glycinate is a fair example. The label reads 275 mg of elemental magnesium from 2,500 mg of magnesium glycinate, three capsules per serving, thirty servings per bottle. The elemental figure is the one that matters and it is the one printed.

Every product page carries its complete Supplement Facts panel, including other ingredients, so you can read the whole label before you buy rather than after it arrives.

Magnesium Glycinate · the live label
Elemental magnesium
275 mg
From Magnesium Glycinate
2,500 mg
Serving
3 Capsules
Servings per bottle
30
See the full Supplement Facts panel

The form is the one the research used

Two products can list the same ingredient and behave nothing alike. Magnesium oxide and magnesium glycinate are both magnesium. Ubiquinone and ubiquinol are both CoQ10. Ashwagandha standardised to 5% withanolides is not the same product as ashwagandha standardised to 1.5%, and a curcumin capsule without a bioavailability aid is largely a curcumin capsule you excrete.

Where the research is done on a specific form, salt, extract ratio or standardisation, that is the form we source. Where the form is the whole point, we say so on the label and explain why in our ingredient guides, which cover what each ingredient is, why the form matters, and what the evidence does and does not support.

  • Magnesium oxide ≠ Magnesium glycinate
  • Ubiquinone ≠ Ubiquinol
  • Ashwagandha 1.5% withanolides ≠ Ashwagandha 5% withanolides
  • Curcumin alone ≠ Curcumin + bioavailability aid
Read the ingredient guides →

We publish what is not in it

Most products carry an explicit exclusion list alongside the ingredient list, because what has been left out is often the more useful information. Across the catalogue those lists name more than 160 distinct exclusions. The ones that recur most often:

  • Artificial dyes and artificial colours
  • GMO ingredients
  • Gluten
  • Added sugars
  • Artificial flavours and artificial sweeteners
  • Proprietary blends and undisclosed doses
  • Hidden caffeine and proprietary stimulant blends
  • Nuts

The exclusions are per product and they are specific, because a blanket promise is worth less than an honest list. A pre-workout that says “no sugar-loaded formulas, no hidden caffeine, no proprietary stimulant blends” is telling you something. A sitewide “clean” badge is not.

See all 168 exclusions, and which products carry each See all 168 exclusions

Manufacturing and testing

We work directly with manufacturers rather than through distribution layers, which is both how the pricing works and how we keep sight of how a product is actually made. Products are manufactured to Good Manufacturing Practice standards and independently third-party tested.

Testing exists to answer two questions the label cannot: is the stated amount of the active really present, and is anything present that should not be. Identity, potency and contaminant screening are the parts that matter.

Certifications, where they apply

Where a product holds a certification we tag it on the product itself rather than claiming it across the catalogue. The ones in use include Organic, Non-GMO, Gluten-free, Vegan, Halal, Alcohol-free, Hypoallergenic, Dermatologist tested, and no artificial colours or fragrance.

These are per product, not sitewide. A certification that applies to thirty-eight products is not a claim we will make about two hundred. If a product carries one, it is on the product page; if it does not, we have not implied otherwise.

Alcohol-free · see products
All-natural ingredients · see products
Dermatologist tested · see products
Gluten-free · see products
GMP · see products
Halal · see products
Hypoallergenic · see products
Natural ingredients · see products
No artificial colors · see products
No artificial fragrance · see products
Non-GMO · see products
Organic · see products
Vegan · see products

What we do not claim

These are food supplements. They are not medicines, they do not treat, cure or prevent disease, and we do not write about them as though they do. Our ingredient guides and articles are deliberately written without disease-treatment claims, which is why the language there is about mechanisms and normal physiological function rather than outcomes.

Where we cite research we describe what the study actually found, including when the finding is narrow, the effect is small, or the population studied is not the general reader.

If you are pregnant, nursing, taking prescription medication or managing a diagnosed condition, talk to your doctor before starting any supplement.

If a product is not right

Product purchases carry a thirty-day money-back guarantee. That covers the product itself, not the membership, which is the access that lets you buy at member pricing rather than a product in its own right.

If something arrived wrong, tastes wrong, or simply did not do what you hoped, tell us. We would rather refund a bottle than keep a customer who does not trust the label.

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